Why
is Digital Marketing Better Than Traditional Methods?
There is much more interaction
and customer engagement with Traditional Marketing it’s very difficult to
interact with your audience. Often, brands have to wait for customers to get in
contact with them in order to take the next step in the process.
On the other hand, with
digital marketing strategies, brands can instantly connect with their targeted
audience via social media comments, emails or instant messengers.
It is also much easier to
engage your audience in discussions via video or questions, meaning your brand
has a much better presence, thus increasing the likelihood of repeat customers
or brand loyalty. Additionally, businesses can much better engage with their
customers if there are any problems or issues, as communication is
instantaneous.
The results can be easily
measured
With older methods – such as
handing out brochures or advertising in newspapers, it’s almost impossible to
measure success.
In contrast, when utilizing
digital marketing in your strategy, you can instantly measure and
view all information – from conversion and bounce rates to the number of
visitors, tools such as Google Analytics mean that businesses can easily study
the success of their campaigns, and then adjust them accordingly.
You can target a
larger range of audiences
The majority of the time,
traditional marketing only reaches a local or regional audience, even if your
business isn’t restricted to those locations. With online marketing, you can
tailor your campaigns to reach a number of different regions, countries or even
specific demographics.
This means that each campaign
can be altered to best appeal to your audience, rather than with traditional
marketing, which uses a blanket effect – more generic keywords and content in
the hopes of connecting with a wider audience.
You can target a larger range of audiences
The majority of the time,
traditional marketing only reaches a local or regional audience, even if your
business isn’t restricted to those locations. With online marketing, you can
tailor your campaigns to reach a number of different regions, countries or even
specific demographics.
This means that each campaign
can be altered to best appeal to your audience, rather than with traditional
marketing, which uses a blanket effect – more generic keywords and content in
the hopes of connecting with a wider audience.
It’s infinitely cheaper
It’s no surprise that digital
marketing yields a greater ROI than traditional methods. Paper and printing
costs are relatively high, and marketers then have to spend even more money on
distribution, while television and newspaper ads are also very costly too.
Online marketing, however, is much more cost-effective, and your adverts and
brand are seen by a much greater audience, meaning a lower portion
of the budget brings in more business.
It’s instantly shareable
Have you ever heard of a
brochure going viral? That’s because it doesn’t happen. If you’re looking to
increase awareness of your brand, digital marketing is the way forward. With
Facebook users generating 4 million likes every minute, creating high-quality
content that is easily shareable is so important if you want your posts to be
seen.
With Facebook having over 1.19
billion monthly users, while Twitter users average at around 232 million a
month, the opportunity for growth and engagement via social media is huge –
posts are instantly shareable, meaning your reach in infinite!
Your audience can choose how
they want to view your content Placing adverts in newspapers, on billboards or
on the radio can, at times, feel like a nuisance, and are quite often ignored.
How can Digital Hash Tag help
you?
digital marketing has changed
the view perspective in marketing and is being hugely overtaken
with Traditional marketing due to its less effectiveness, harder to target and
tones of cost.
