Search Engine Marketing[SEM]

SEM – Search Engine Marketing

The aim of SEM strategy is to radically boost conversion rates by increasing visibility in search engine results pages through researching, optimization and advertising. Methods include:

•          AdWords or pay per click (e.g. Google display network)

•          Retargeting / remarketing

•          Web analytics

•          Conversion Tracking

•          Search analytics

•          Contextual advertising (display advertising)

 With digital technologies at the forefront of day-to-day operations, it is increasingly likely that more people will visit your website as opposed to your collateral and advertising combined.

It is indispensable that your website works for you, as we admit that a website bestows substantially to not only your brand but also to the growth of your business.

Google Ads

An online advertising service, AdWords places advertising copy with search results as displayed by Google.

As digital marketing service provider we manage thorough initial research thoroughly, ensuring that we select the most applicable and effective search terms that primarily will have the capacity to link potential customers with your product or service. 

We step into the shoes of your target market as we attempt to understand their go-to search terms, to ultimately decipher the link between you and your desired clientele. This inclusive approach to Google AdWords has the ability to drag quality traffic to your website.

Retargeting / Remarketing

Retargeting or remarketing is an efficient strategy that has the capacity to advertise to your website visitors, further on their time on your platform.

This marketing strategy sharply focuses your advertising budget a bid on online users who are already well known with your brand, as seen by their recent activity on your website, and therefore may be more receptive to your advertising efforts.

Retargeting works best in conjunction with other strategies, such as SEO and AdWords. Through constant exposure, retargeting allows your business segment to maintain a ruling position that resonates with prospective consumers, which may inevitably contribute to their decision to engage your business over your tough competitors.

Contact Us –digitalhashtag.marketing@gmail.com Digital Hash Tag is a digital marketing agency in Belgaum Karnataka India -we have flourished in providing both local and International services.